Bluetooth beacons are transmitters that use Bluetooth Low Energy 4.0 to broadcast signals that can be heard by compatible or smart devices. These transmitters can be powered by batteries or a fixed power source such as a USB adapter. When a smart device is in a beacon’s proximity, the beacon will automatically recognize it and will be able to interact with that device.
Many businesses and developers are realizing the potential of this technology and are already taking advantage of it to deliver relevant and contextual interactions to their customers. The versatility of the technology makes the uses of the beacons countless and up to the imagination of the business.